We began producing Patient Simulations
at the launch of Simulations, Inc. itself back in 1978; we've continued to
present these novel programs to this day. We’ve explored the diagnosis and
treatment of various gastrointestinal disorders, rheumatoid arthritis and
osteoarthritis, adult, adolescent, and pediatric asthma and other
respiratory diseases, hypertension, glaucoma, migraine, herpes simplex II
and depression, among other topics.
A Patient Simulation is an effective
and memorable way to reach medical audiences in an increasingly challenging
environment, and it has also been used as a teaching tool for
representatives at sales meetings. In the live Patient Simulation program,
an invited medical audience watches a dynamic interaction between an
actual notable physician and a simulated patient; diagnostic,
therapeutic and management challenges are explored. The audience is invited
to "participate" in the patient's care through a lively discussion with the
presenting physician throughout the program.
Sales Representatives can differentiate
themselves from their competition by offering these extremely effective and
unique medical learning programs. Physicians are invited to so many events;
we always tell the team coordinating one of these programs that they can
(and should) tell the doctors that no one else, at the scores of other
programs offered that week, will be presenting a Patient Simulation!
These programs fall well within the
Pharma Guidelines and, most importantly, give Reps solid talking points for
their next call.
We have done Patient Simulations at
conventions and symposia, at national, regional, and local events, and at
Train-The-Trainer events. One client has
presented at least five series of these programs, “The Quality of Life
Series”, in as many years. They are always exceptionally well received.
We offer our Patient Simulations in two
forms. Presentations incorporated into existing
client-sponsored sessions, or as a “turnkey” session in which we are
responsible for the entire program, with the exception of site selection and
attendee invitation. In a typical turnkey program Simulations will:
our client on the case to be
presented and with the physician chosen by the company to present the
program. This doctor, or other healthcare professional, is usually a
member of the company’s speakers’ bureau and can either be a nationally
known thought leader or a physician who would be an attractive “draw” to
a local medical community.
Contract and prepare the physician selected and pay the honorarium
approved by our client.
Contract with the program site, generally selected by the Rep assigned
to the project, and pay for meals and other expenses associated with the